Objective:
Improving acquisition efficiency by accelerating creative testing and optimizationTools:
Challenges
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High competition and customer acquisition cost in the category
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Unstable conversion to purchase
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Fatigue from standard creative approaches
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High cost of testing a large number of hypotheses
Objectives
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Increase the number of app newcomers with a focus on first purchases
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Increase the number of tested hypotheses during the period
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Reduce CPI during hypothesis testing by 30%
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Increase overall purchase CR by 15%
Solution
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Analysis of the O’STIN app
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Competitor analysis in spy tools: creatives and media splits
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Analysis of the agency’s accumulated statistics: creatives and performance metrics
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Analysis of available source capabilities
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Generating hypotheses and recommendations
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High competition and customer acquisition cost in the category
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Unstable conversion to purchase
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Fatigue from standard creative approaches
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High cost of testing a large number of hypotheses
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Manager: writes an AI brief for category analysis
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AI agents: run analytics and propose hypothesis options
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Designer: prepares creatives based on recommendations, using AI to optimize the workflow
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Manager: selects the most relevant options and passes creatives to launch
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AI agents: recommend the “source - creative - targeting” chain
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Manager: adds new campaigns to rotation and sets KPIs
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AI agent: analyzes in real time which hypotheses significantly deviate from the target KPIs and sends alerts to a Telegram chat
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The manager receives a system report: “Creative A shows 40% lower CPI for the 25-34 audience in Yandex. There is +20% scaling potential.”
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The manager analyzes the result: audience, settings and scaling potential
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The manager makes a decision: scale and launch additional hypotheses, or stop
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The manager feeds into AI: the accumulated knowledge base that trains the AI
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AI is an extremely powerful and fast analyst and executor
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The manager stays in the loop for strategic decisions
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The hybrid “AI + human” model creates a synergistic effect greater than the sum of its parts
Results
+35%
Mobile app installs
-32%
CPI
+17%
CR
